Vitra advertising campaign
Campaign created as a student project for the Vitra shop.
The concept conveys the idea of home through bright, expressive colors, emphasizing that home can take many different forms. Just as people are diverse, the things that bring us joy vary—reflected in the variety of furniture shapes, functions, and expressions.
The campaign celebrates inclusivity, vibrancy, and cosiness, presenting home as a personal and evolving space shaped by individual feelings, creativity, and comfort.
Bright, expressive colors communicate joy, openness, and freedom of choice. They emphasize that each element in a home can stand out and contribute to a unique atmosphere.
Brightness
Inclusivity
Home is not one fixed idea — it is shaped by different people, cultures, and ways of living. The campaign highlights diversity through varied furniture forms that reflect individual needs and identities.
Cosiness
Cosiness is created through emotional connection, not rules. The campaign presents home as a warm, personal space where comfort and creativity coexist.
