The "Murmur" Concept: The name represents "indirect storytelling"—soft, subtle, and emotionally resonant. Like a whisper, it invites intimacy and speaks to things felt rather than declared, reflecting stories passed quietly through signs and stitches.
The Mission: To integrate traditional Ukrainian embroidery motifs into contemporary branding while maintaining authenticity. The goal was to transform scent into a "stitched talisman," creating an emotional object rooted in ancestral memory.
Key Skills: Brand Identity System, Cultural Research, Visual Semiotics, Packaging Design, Art Direction.
The Bottle & Packaging: A refined, minimalistic bottle design. A unique "tactile" concept was developed where the bottle is uncoiled from threads before the first use, allowing the user to experience the "birth" of their perfume.
The "Imla" Scent: Curated specific scent samples to enrich the physical exhibition experience, moving beyond just visual design into a multi-sensory brand.
Outcome Summary: A cohesive visual identity that successfully blends tradition with modern branding, demonstrating the ability to navigate complex cultural symbolism with care and relevance.
